Both arise when designing an electric vehicle, says Volvo EX90 designer.
. As Volvo continues to tease the EX90 ahead of its global debut on Nov. 9 in Stockholm, we talked to T. Jon Mayer, the head of exterior design, about some of the pros and cons of designing an EV.
Shedding the need for engine bays, transmission tunnels, and front grilles opens a wealth of possibilities, Mayer tells. It's a curse and a pleasure at the same time. The goal was to have the EX90 look like an electric vehicle: itNailing Proportions for an EV Mayer said they worked to keep the golden ratio of wheelbase to overall height to get the desired proportions. He thinks they nailed it, which might sound easy, but Mercedes struggled out of the gate to create an aerodynamic but elegantMayer said the project started with three words for the team: confident, sophisticated, and seamless .
Volvo designers strived for a proud but understated confidence in the softer front end. It is supposed to resemble the face of a mammal, with stronger"Thor's Hammer" lights up high, a grille-less nose section, and a lower mouth gap for cooling. We wanted a more humanistic look rather than something cold and lifeless, Mayer says.The side profile has few lines, but the ones that are there are long, for a simple and graceful elegance.
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