Less than two years after Victoria's Secret pulled the plug on its star-studded annual fashion show, known for runway looks that combined strappy lingerie with enormous wings, the brand is retiring its supermodel 'Angels' for good.
"Especially over the last five years, public criticism of Victoria's Secret's narrow and exclusive beauty ideals has been building and its sales started to decline," said Chantal Fernandez, a senior correspondent at trade publication The Business of Fashion, over email."The rebrand announced this week is the first real significant indication of how VS is trying to move its marketing forward.
Younger models like Karlie Kloss and Doutzen Kroes later took up the Angel wings, but as women's apparel began trending toward more diverse body types and identities, Victoria's Secret appeared slow to follow. Models including Karlie Kloss, Adriana Lima, Doutzen Kroes and Candice Swanepoel have defined the "Angel" era of Victoria's Secret.In 2018, Ed Razek, the chief marketing officer for L Brands, faced backlash for a Vogue interview in whichhe didn't think the brand's annual show, which debuted in 1995, should include"transsexuals" -- an outdated term deemed offensive by many in the LGBT community. That year's show turned out to be the last, only drawing 3.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
VS Collective: Victoria’s Secret Retires Angels, Brings on Megan RapinoeVictoria's Secret announced on June 16 it was retiring the Angels and replacing them with the 'VS Collective' including Priyanka Chopra and Megan Rapinoe.
Read more »
Victoria's Secret says goodbye to Angels in attempt to redefine 'sexy'Lingerie company Victoria's Secret will do away with their Angel models and replace them with high-profile women known for their accomplishments rather than their figures like Priyanka Chopra Jonas and Megan Rapinoe.
Read more »
Victoria's Secret Officially Abandons Angels as Part of Major Re-BrandThe lingerie company is swapping Fantasy Bras, bedazzled wings and bombshell aesthetics for the 'VS Collective,' a group of seven famous, successful women — not all of whom are models.
Read more »
Victoria's Secret Finally Reveals Victoria's Secret: Its Regressive Marketing SucksMaybe next, executives will discover their crappy, exclusionary business model!
Read more »
Top stories this PM: Biden to spend $3.2B on COVID drugs; Victoria's Secret ditches scantily dressed AngelsBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »