Lingerie company Victoria's Secret will do away with their Angel models and replace them with high-profile women known for their accomplishments rather than their figures like Priyanka Chopra Jonas and Megan Rapinoe.
The women will work with the retailer to redefine what the word"sexy" means as the company faces competition and pressure to be inclusive of women with various body types – not to mention internal strife.
The women included in the new campaign will be known as the VS Collective and will focus on advising the brand, appearing in ads and promote the retailer on social media.The company itself has been revamped lately as well, as Victoria's Secret has a fresh-faced executive team and is building a board of directors that will be almost entirely occupied by women.
Not only has Victoria's Secret come under fire for its lack of inclusivity of body types and its male gaze-oriented marketing, but also for owner Leslie H. Wexner's ties toPriyanka Chopra Jonas, Megan Rapinoe and Eileen Gu are among to women to join the VS Collective.
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