ViacomCBS and iHeartMedia Ink Three-Year Deal for Dozens of Podcasts

ViacomCBS will have an extra-large helping of podcasts coming to iHeartMedia under a three-year deal between the companies. Under the deal, ViacomCBS’ Entertainment & Youth Group — which …

Under the deal, ViacomCBS’ Entertainment & Youth Group — which comprises MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land and Logo — will work with iHeartMedia’s podcast group to create dozens of original podcasts. The shows will include both new original podcasts and ones based on ViacomCBS’s stable of brands, and will cut across genres including music, comedy, pop culture and history.

Under the deal, iHeartMedia will handle production, distribution, marketing and advertising sales for the shows.

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