The initiative depicts buyers and sellers at home in their own closets, bringing the French luxury fashion resale platform's user experience to life.
The initiative is now live, with placements on television, social media and other online hotspots. Image courtesy of Vestiaire CollectiveLaunched this month, the second edition of the “ Parlez-Vous Vestiaire Collective ?” campaign expands the French-focused concept of the original initiative. Now, the visuals highlight the idea of a “global closet” built by the users listing their pre-loved clothing on the site.
Another placement personifies the platform’s authentication services with the introduction of the"Chief Authentication Officer” character. The fictional person walks the audience through Vestiaire Collective’s process that eliminates fakes from its digital marketplace. “The brand’s French heritage, best-in-class authentication and global community provide such a compelling luxury proposition for consumers; reminding them of the sustainability benefits on top of that really makes it a win-win for purpose-led fashionistas.”While luxury resale provides a lower-cost alternative to purchasing new high-end goods, it also aids in a global battle against climate change.
Apparel And Accessories Featured Industry Sectors News Retail Accompany Creative Apparel And Accessories Jason Keehn Luxury Luxury Advertising Luxury Daily Luxury Fashion Luxury Marketing Luxury News Luxury Resale Luxury Retail Marie-Christin Oebel Parlez-Vous Vestiaire Collective Retail Vestiaire Collective Vestiaire Collective Campaign
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sophia 'SoGucci' Williams Exits Belle Collective Amidst Family DramaReality star Sophia 'SoGucci' Williams departs Belle Collective after a tumultuous season marked by a controversial feud with her ex-husband's ex-wife.
Read more »
Forget Dieting: A Feminist Call for Collective ActionThis article proposes a feminist alternative to dieting, advocating for collective action and community involvement in working towards lasting health benefits. It critiques the individualistic approach to nutrition, highlighting the importance of environmental sustainability and social factors in shaping food choices and health outcomes.
Read more »
Rockets' Offensive Struggles: A Collective IssueThe Houston Rockets are facing significant offensive challenges, with inconsistency, poor shooting, and a lack of deep-range shooting hindering their progress. The team's performance struggles extend beyond individual players, impacting their ability to compete effectively in the Western Conference.
Read more »
Beyond Collective Bargaining: Building Lasting Labor-Management PartnershipsThis article advocates for a shift in perspective from solely focusing on collective bargaining agreements to fostering ongoing partnerships between management and workers through formal labor-management partnerships.
Read more »
Clive Davis Gala, Special Merit Awards Still On for Grammy Week; Black Music Collective CanceledThe Recording Academy says each of its events will have a fundraising element to support those impacted by the wildfires.
Read more »
Healing from Collective Trauma in the Wake of DisasterThis article explores the psychological impacts of collective trauma following a devastating disaster. It emphasizes the importance of self-care, seeking community support, and finding ways to act in alignment with values to cope with the emotional upheaval and sense of powerlessness that can arise from shared experiences of loss and fear.
Read more »