Dictionary.com has chosen its 2024 Word of the Year – and it’s from that massive TikTok trend this summer.
Could you define "demure?"If you couldn’t at the beginning of the year, chances are you can now after the word took the internet by storm this summer. It was searched for and talked about so much that Dictionary.com made it its 2024 Word of the Year. Dictionary.com said demure experienced a "meteoric" rise in usage in 2024. "Between January and the end of August, this term saw a nearly 1,200% increase in usage in digital web media alone," the company said.
"Very demure, very mindful," was the catchphrase that caught and spun into a life of its own, with countless creators sharing their interpretations.Lebron’s videos resulted in comments from major brands like Google, e.l.f. Cosmetics and United Airlines, Forbes reported. RELATED: 'Demure:' What does it mean and why is it trending on TikTok?Dictionary.
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