Australia's Macquarie Dictionary picks 'ens***tification' as its word of 2024, tapping into a sense that digital services are getting worse as companies prioritize profits.
Sydney — Australia's quasi-official Macquarie Dictionary has picked 'ens***tification' as the word of 2024, tapping into a growing sense that once-great digital services are bad and getting worse. 'ENS***TIFICATION -- Noun. Colloquial, the gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking.
Social media platforms like X and ride-sharing app Uber are frequently cited examples, which started off offering information or bargains but gradually gouged customers or cut back services.
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