The 20 retail startups VCs have pegged as most likely to take off in 2020 — and how they'll redefine the retail landscape
is an online produce subscription service that helps eliminate food waste by selling strange-looking yet fully edible fruits and vegetables.: "Online grocery is one of those areas we believe saw an acceleration due to COVID, and will become more integrated into people's lives beyond a COVID era," said Natalie Dillon, an investor with Maveron, which is invested in Imperfect Foods.
Dillon said Imperfect's lower-price model resonates with value-driven consumers who are looking to save money during an economic downturn. Ed Yip of Norwest Ventures, which is also invested in Imperfect Foods, said the company is notable for its ability to pivot to meet grocery demand while staying committed to its charitable ventures that support nationwide food banks.
"During the COVID-19 pandemic, Imperfect Foods maintained deliveries to customers to ensure they get the groceries they depend on, while expanding their delivery windows to meet increased demand," Yip said. "COVID-19 brought a dramatic shift in the way that we shop for food and I think we'll continue to see consumers embrace delivery services like Imperfect Foods.
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