We're spending more time in the kitchen. The average U.S. family cooked at home 4x a week pre-pandemic. Guess what that number is now...
HelloFresh hiked its guidance for 2020 for the third time, highlighting the soaring demand for meal-kit makers during the pandemic as people continue to cook at home and confidence to eat out in restaurants remains lacklustre.
The average family cooked at home four times a week before the pandemic across all markets. That has now risen to an average of seven meals cooked at home, according to data from HelloFresh and Piper Sandler’s 2H20 outlook report.Shares in Frankfurt-listed HelloFresh are up more than 150% so far this year.
“We see clear indicators how customers have started to form new habits and expanded their share of weekly HelloFresh meals as they are spending more time at home,” Richter said.
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