The Van’s U.S. open of surfing starts Saturday, and businesses along Huntington Beach hope it leads to an economic boost.
Van’s built a pop-up store on the sand where you can customize your own shirt.
All along main street, t-shirt shops and restaurant owners are hoping for a spillover effect as beach goers buy souvenirs. That 2018 economic report said about 75% of those who attend the open also spend some of their time shopping. “People bringing own alcohol will not be permitted as it is all year round,” said Huntington Beach Police, Shawn Randell.
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