Valentino’s new campaign – shot by Steven Meisel and starring Kristen McMenamy – reimagines the Maison’s iconic, monogrammed VLogo
– yet the VLogo managed to appear both minimalist and maximalist all at once, with its clean edges and absorbing nature.Spring 2023 collection, Valentino has released a powerful and timeless
new campaign celebrating their iconic VLogo in a series of crisp images lensed by Steven Meisel. American supermodel Kristen McMenamyValentino Toile IconographePiccioli’s tenure at Valentino has been defined by his ability to look to the house’s history and resignify it, and the same can be said of the revival of the VLogo.
which is inspired by the fashion of the 1970s. Bralettes, capes, Valentino Garavani bucket hats and boots are stamped with the logo, transporting Valentino’s pattern into the present day and injecting it with an enduring sense of timelessness. “The logo is alive. It breathes. It slides, slowly, across the surface,” the Maison explains. “It rejects categorisation, constantly, with new paths. It creates and recreates, reinvents, cuts and sews.”
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