Nearly 30 years after it first started making specialty coffees, Beans & Brews has ambitious plans for a regional expansion, including to Colorado, Texas and New Mexico.
The Utah-based coffee shop chain Beans & Brews announced in June 2022 that it is looking to expand, with potential franchises in Colorado and Texas, among other places.first opened in 1993, Utahns were so unfamiliar with coffee drinks, “we rarely got to fire up the espresso machine,” said Jeff Laramie, the company’s co-founder and CEO. “If someone ordered a latte, we’d all fight over who got to make it.
The company now plans to expand its footprint with stores in Colorado, New Mexico and Texas, as well as additional locations in Nevada and Arizona. Laramie said the company is open to growing beyond those states when it makes sense to take that step.“We’ve never actually put any dollars into marketing or development,” Laramie said, adding that their growth up until now was almost completely organic.
Elevation turned out to be a key factor when the company started, and the Laramies bought their first roasting machine from a retired engineer who had moved from San Francisco to the small town of Fallon, Nevada. High-altitude roasting provides a better flavor profile, Kevin Laramie said, because you can roast at a lower temperature for a shorter period of time. The longer the coffee sits in the roaster, the more stale and flat the flavor becomes — so the shorter roasting time gives the coffee a brighter taste and lower acidity.
“We can train anyone on every part of the business,” she said, “but we can’t train someone on how to build relationships and be in the community… That’s what I’m looking for, someone who has that, and is trainable on the business model itself.”Beans & Brews’ business plan is extremely ambitious, said Rick Haskell, associate professor of finance at the Gore School of Business at Westminster College.
Beans & Brews gives franchisees the latitude to personalize their shops and change pricing, Haskell said, which larger, more rigid corporate chains don’t often do.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jet truck driver dies in Michigan air show accidentThe crash took place during the show’s pyrotechnic portion when planned explosions were going off.
Read more »
Police: Protesters Plan to ‘Possibly Invade’ Track During F1’s British GPProtestors reportedly have planned to not only disrupt Formula One’s British Grand Prix on Sunday but could potentially invade the track
Read more »
Thomas Lee retires from Utah's Supreme Court, but still has big plansThomas Lee, associate chief justice on the Utah Supreme Court, retired Thursday after 12 years. But he says his legal career is far from over as he plans to begin two new law firms.
Read more »
Timely Designs: The Complicated Relationship Between Watchmaking and Its DesignsAll too often good wristwatch design ideas make for unworkable creations. Nevertheless, industrial designers are having a go at offering alternative visions of watchmaking.
Read more »
Brix Brew & Tap finds its identity in new name: TightKnit Brewing Co.When you walk into Brix Brew and Tap at 813 8th St. in Greeley, you might notice that something looks a little different. While the faces behind the bar are the same and the list of beers on tap ha…
Read more »