Enlisting the help of industrial designers often yields unexpected fruits in watchmaking but how far should a watch's design be influenced by an 'outsider'?
, for which he designed the flippable analogue/digital Monaco 69, and a super-light, clasp-less golf watch
Not that industrial designers do not often find attempting to design a watch challenging — considering how its look and function need to be in synch, how it has to be comfortable to wear and easy to use, and so on.
“Dealing with a watch that’s already regarded as an icon is particularly difficult,” he explains. “Of course, some brands are lucky to have such a great design to start with — like Porsche does with the 911, for example — but that also makes them very much more mindful of the matter of legacy over the design work. These designs become stuck in evolution, rather than revolution. And it’s a fascinating nightmare to find the right way of moving such designs on.
And there lies a debate in itself — is understanding the process of watch creation what makes for a successful commercial watch, or is not being so intimate with them, as industrial designers typically find themselves, what allows them to be readier to break the rules and drive watch design in new directions?“Professional watch designers within the watch industry have a much broader horizon of what is possible and feasible in the design process and production of the company.
“It’s heritage first, design second. And obviously this runs counter to the mentality of industrial designers to research and develop new ideas and push materials technology in ways that are adaptable to all kinds of topics,” he says.
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