The largest U.S. retail trade group is forecasting that the country's retail sales will increase anywhere between 2.5% and 3.5% this year. That's a solid but still slower pace from the 3.6% seen last year. The National Retail Federation said Wednesday that sales should reach between $5.23 trillion and $5.28 trillion this year.
FILE - Shoppers and sightseers walk along 5th Avenue, Dec. 11, 2023, in New York. The National Retail Federation said Wednesday, March 20, 2024, that retail sales will increase anywhere between 2.5% and 3.5% this year, a solid but still slower pace than the 3.6% seen last year. NEW YORK — The largest U.S. retail trade group is forecasting that the country’s retail sales will increase anywhere between 2.5% and 3.5% this year, a solid but still slower pace than the 3.6% seen last year.
The National Retail Federation said Wednesday that it expects retail sales will reach between $5.23 trillion and $5.28 trillion this year. The 2024 forecast is roughly in line with the 10-year pre-pandemic average annual sales growth of 3.6%. “The economy is primarily supported by consumers who have shown much greater resilience than expected, and it’s hard to be bearish on the consumer,” the federation’s chief economist, Jack Kleinhenz, said. “The question for 2024 ultimately is, will consumer spending maintain its resilience?”
The group’s calculation of retail sales excludes automobile dealers, gasoline stations and restaurants to focus on the core retail sector. The 2024 retail sales forecast is based on economic modeling that considers a variety of indicators including employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather.and rising wages have fueled household spending, but retail sales have become choppy in the face of rising credit costs and still.
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