The US Open is a hot bed for luxury on the court and in the stands—here’s what we’ve seen so far.
The world’s top tennis players are battling it out on the court at the US Open, with some sporting high-dollar luxury watches and custom diamond jewelry worth tens of thousands of dollars. Naomi Osaka of Japan walks onto the court to play against Karolina Muchova with her newest Labubu, as well as a jacket, headphones and hair piece adorned with Swarovski.
Almost every top tennis player has a contract with one luxury watch brand or another—Rolex sponsors three of the top five women’s players, four of the top five men and the tournament itself—and brands gift some of their flashiest pieces to players to wear on and off the court.wear high-dollar timepieces while playing their matches but a majority of players slip them on after for post-game interviews, press conferences and strategic wrist close-ups. In recent years, other jewelry brands have also hopped on the sponsorship train and women’s players have been seen sporting diamonds and gold pieces this year from Tiffany & Co. , Brilliant Earth and Material Good.Getty Imagesafter winning his Round 2 match. Zverev, who switched watch sponsors from Richard Mille to Jacob & Co. this year, also wore a black watch during his matches that looked to be part of the brand’s Epic X line, which retail for between $24,000 and $140,000.slipped on a Rolex Cosmograph Daytona in 18 kt yellow gold with a turquoise blue and black dial and a high-performance Oysterflex band.in blue throughout the tournament for a limited collection featuring a polo, T-shirt, tracksuit jacket, cap, and pants.Aryna Sabalenka wore custom diamond necklaces and earrings from Material Good in her first singles match of the U.S. Open against Rebeka Masarova on Sunday, Aug. 24, 2025.It’s not just the players who wear money on their wrists at the Open. Legendary MLB pitcher CC Sabathia wasa $130,000 Rolex Cosmograph Daytona in Oyster platinum, Russell Wilson sported a $64,000 Audemars Piguet Royal Oak Self-Winding Chronograph and"Abbot Elementary" star Tyler James Williams wore a $22,000 Cartier Tank Louis. Last year, John Mayer, Serena Williams, Kevin Hart, Travis Scott, Patrick Mahomes and Simone Biles were allwearing Audemars Piguet watches in the stands. Travis Kelce wore a Rolex Day-Date in 18K yellow gold with baguette-cut diamonds, Jayson Tatum wore a rose gold Patek Philippe and newly minted billionaireAlmost every top tennis player has a contract with one luxury watch brand or another. Sabalenka who is sponsored by Audemars Piguet, wore a $91,300her new “Drinks On Us” campaign with Dobel Tequila. Sinner is sponsored by Rolex, as are seven of the top 10 men and women’s players. Sinnera Rolex Daytona worth almost $40,000 after winning Wimbledon in July. When Sabalenka won the U.S. Open last year, she collected her trophy wearing a pink gold watch from Piguet’s Royal Oak Offshore collection set with 32 baguette-cut rainbow gemstones, whichVery. Rafael Nadal, who retired last year, wore multiple $1 million Richard Mille watches during his time in the sport. Nadal and the brand collaborated over the years to make 10 different watches including the $1.05 millionhe wore to win the 2020 French Open and 2022 Australian Open. At the 2024 French Open, he wore thefive separate awards made of sterling silver for the Open—two Singles Championship trophies, each 18 inches tall and nine pounds, and three Doubles Championship trophies each weighing 5.5 pounds. Tiffany has a pop-up experience at this year's Open where a one-of-a-kindis on display, featuring 5 carats of diamonds, alongside a 24-karat gold vermeil tennis ball, stitched with almost 7 carats of diamonds. Rolex has been the “” of the event since 2018, and branded clocks are visible all over the USTA Billie Jean King National Tennis Center. Polo Ralph Lauren is the official outfitter and fashion partner of the U.S. open.
Tennis Rolex De Bethune Vacheron Constantin Vanguart Jacob And Co Bianchet Hublot Tiffany And Co
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