A new survey reveals that millions of old smartphones are gathering dust, but growing awareness of environmental impact and incentives for recycling are changing consumer behavior.
As the holiday season begins, millions of people around the world are gearing up to pass down their old iPhones, Galaxy phones, Pixel devices, and just about any smartphone to family and friends. While it's become pretty common to hand over old devices, a recent survey by GSMA, which represents mobile operators globally, reveals that a large number of smartphones are still collecting dust in drawers across the globe.
According to the survey, which polled 10,000 consumers across 26 countries, around 40% of smartphones are given a 'second (or third) life' – passed down to family members and friends or traded in for newer models, often during the holiday period. However, despite this growing trend, 75% of consumers still have at least one older device gathering dust, with an estimated 5-10 billion 'pre-loved' phones lying dormant across the globe. A lot of people hold onto their old phones as backups or because they're worried about losing precious photos and memories – about 27%, to be exact. Another 20% just aren't sure what to do with them. This has created a stash of idle phones that could either be repurposed or recycled instead of sitting around gathering dust. However, it looks like people are warming up to the idea of recycling their old phones, and cash incentives plus the promise of data safety are leading the charge. GSMA's latest survey shows that these two factors are motivating consumers to finally say goodbye to their outdated devices – and honestly, I'm all for it. This extensive survey sheds light on how consumers around the world are becoming more aware of the environmental impact of their devices, with many wanting to use them longer. But there's also a growing demand for secure and easy ways to trade them in responsibly. The markets for reused and refurbished phones will only continue to grow, and this presents a huge opportunity for companies to innovat
SMARTPHONES RECYCLING CONSUMER BEHAVIOR ENVIRONMENT MOBILE INDUSTRY
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