Heidi Farris is the CEO of ActivTrak, focused on helping organizations use data to understand and optimize the way teams work. Read Heidi Farris' full executive profile here.
Today's business landscape is characterized by rapid change, fierce competition and continuous innovation, requiring companies to adapt quickly to evolving market trends, technological advancements and customer preferences.
With the proliferation of digital tools and platforms, a lot of the work we do occurs online, often without tangible markers of progress or completion. Remote work, collaboration software and communication tools facilitate tasks that may not be easily observable or measurable by conventional standards. In fact, a staggering 83% of CxOs admit they than the mere presence or activity of individuals.
: It is crucial to understand how employees allocate their time and ensure that it aligns with organizational goals. Without visibility into time worked, inefficiencies may go unnoticed, leading to decreased productivity and potential revenue loss.: Low engagement and productivity can significantly impact business performance. Executives need tools and strategies to identify and address these issues proactively, fostering a more engaged and productive workforce.
Optimizing work is essential for maximizing business performance and ensuring long-term success. Adopting strategies to audit, manage and plan can help CEOs and other leaders drive meaningful improvements in productivity, efficiency and, ultimately, profitability.
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