Jerry Seinfeld, Melissa McCarthy, and Jim Gaffigan Behind Bags of Flour in Unfrosted
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT In Jerry Seinfeld's new film, Unfrosted, the fictionalized origin story of the Pop-Tart is told through a surrealist comedy with the same nutritional value as the sugary treat. Directed by, starring, and co-written by Seinfeld, few moments boast the type of comedy Seinfeld and Larry David made famous on Seinfeld.
Pros Cons Jerry Seinfeld as a director is markedly different from Seinfeld the comedian and actor. Unfortunately, as he's aged into extreme stardom and worldwide notoriety, it sometimes feels like he's stopped trying. While most characters are motivated by an extreme sense of urgency, Seinfeld's character, Bob Cabana, is thoroughly apathetic toward his cause. However, despite its flaws, Unfrosted is fun.
Many breakfast and food mascots appear in the Pop-Tart movie, including Hugh Grant as the original face behind Tony the Tiger. Grant is giving shades of his Paddington 2 villain in this role. There's a brief moment when it seems the undervalued mascots will band together to make a stand, it's just another butt of a joke with an underwhelming punch line. Comedy is a valuable genre, even if it's the art of making people laugh, it's still an art form.
Technically speaking, Seinfeld doesn't excel in the detail-oriented role of director. The stylization, costumes, and immersion into the candy-colored world of high-powered cereal executives should be commended, and mid-century aesthetics almost always are a surefire way to capture audience attention. However, these attributes grow stale, especially since every scene feels strangely alien and plucked from a Sears catalog.
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