It's in the genre of movies like 'Flamin' Hot' and 'The Founder,' only this one is an absurd and surrealist fruitcake cartoon.
‘Unfrosted’ Review: Jerry Seinfeld Directs and Stars in a Biopic of the Pop-Tart. It’s Based on a True Story, but It’s Knowingly Nuts
‘Boy Kills World’ Review: Bill Skarsgård Is a Deaf-Mute Avenger in an Action Film So Ultraviolent It’s Like ‘John Wick’ Gone ‘Clockwork Orange’, is an agreeably flaked-out piece of surrealist vaudeville. It’s a comedy about the creation of the Pop-Tart, back in 1963.
I suspect the answer is that Seinfeld knows the Pop-Tart was a rather bland leftover-’50s concoction, but that he has a primal attachment to it anyway. And maybe it doesn’t even matter, because “Unfrosted,” once you get onto its wavelength, passes 93 minutes in a pleasurably light and nutty way.
The movie, in its totally kitsch way, frames itself as a thriller, as Bob takes a meeting with a South American sugar lord named El Sucre . The union of milkmen is presented as a Mob faction , who will kidnap and threaten because the Pop-Tart, if successful, would end their business: the daily pouring of milk onto America’s cereal. Bob, Stan and Edsel take a meeting in the Oval Office with JFK, played by Bill Burr as the testiest JFK imaginable.
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