Gina Vivinetto is a writer for TODAY.com.
The president of Pop-Tarts wants a word with Jerry Seinfeld. The former “Seinfeld” star reunites with several of the sitcom’s classic characters in a hilarious new promo teasing Seinfeld’s upcoming movie “Unfrosted,” which premieres May 3 on Netflix. The comedy, which Seinfeld also wrote and directed, tells the origin story of how Pop-Tarts were invented in the early 1960s as breakfast food rivals Kellogg’s and Post raced to develop a morning pastry breakfast food.
“Tell me, how does it feel when people steal your ideas and then do whatever they want with them?” “You mean like ‘Friends’?” jokes Seinfeld, his mouth full of the pastry, as he takes a jab at the popular sitcom also about friends living in New York. Gasworth then reveals the first of Pop-Tart's vengeful tit for tats: a video screen airing a trailer for the company's new series: “People in Pontiacs Eating Pop-Tarts,” a rip-off of Seinfeld’s “Comedians in Cars Getting Coffee.
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