Uncle Ben’s brand will 'evolve' following Aunt Jemima’s removal by lisettevoytko
Mars said Wednesday it would “evolve” the “visual brand” of its Uncle Ben’s rice, which features the likeness of a Black man, just hours after Quaker OatsA bag of soon-to-be-evolved Uncle Ben's rice.Wednesday, Mars said that after listening to voices of the Black community, along with their employees worldwide, “now is the right time” to change the Uncle Ben’s brand.
Mars said it does not know the exact changes it will make to Uncle Ben’s, or when they will roll out, but they are “evaluating all possibilities.”Wednesday morning that the brand would be completely revamped with new packaging and acknowledged “Aunt Jemima's origins are based on a racial stereotype.”on Twitter Wednesday that Uncle Ben’s would be the next to change.
The name “Uncle Ben,” first used in 1946, was referencing a Black male rice farmer known by the same name, according to the rice company’sIn 1971, the image of Uncle Ben was from packaging, according to the company’s website, but the image took “its rightful place on our packages again in 1983.”
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