A second iconic brand plans to change its brand image in the wake of renewed calls for racial equality.
retire Aunt Jemina from packaging on its brand of syrup and pancake mixes
because it's "based on a racial stereotype," the owner of Uncle Ben's rice announced it planned to make changes. "As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices," the Mars-owned brand said in."As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.
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