Designers aim to demonstrate creativity and resilience, celebrate crafts and traditions, and express longing for joy and harmony.
With safety measures like equipping accommodations and venues with bomb shelters in case of air raid sirens, Iryna Danylevska, founder and chief executive officer of Ukrainian, said nothing will stop fashion week this time, not even Russia’s constant provocations.
“Continued collaboration, raising awareness and supporting Ukrainian brands through purchases, partnerships and visibility on international platforms are key. Advocacy and ensuring that our stories are told and our voices are heard are also crucial. Every bit of support helps us not just to survive but to continue contributing to the global fashion landscape,” she said.
“Hearing their success stories fills me with pride. Moving forward, the global fashion community can continue to support through educational initiatives, grants and exchange programs that nurture creative talent. Providing loyalty programs for Ukrainian students in various countries could also make a substantial difference,” said Litkovska.
Paskal said the brand has been focusing more on the local market and switched to a direct-to-consumer model to bypass some of the barriers created by the war. “By this time we have gotten used to working in circumstances that felt impossible and insane to work in before.
Danylevska said fashion brands have donated more than 3 million hryvnias, or $72,000, and participated in more than 50 charity auctions and projects.Kyiv-based designer Ivan Frolov, for example, launched a dedicated section on his brand’s website, detailing various charitable initiatives, including providing modular houses for families whose homes were destroyed by Russian attacks or tourniquets for stopping critical bleeding to save lives.
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