'Ghost' menu massacre: Virtual brands face a reckoning as Uber Eats slashes 8,000 from its app
virtual restaurant's menu to be at least 60% different from the"parent" restaurant where the food is prepared, according to its site.
in its main menu from all other DoorDash restaurant menus prepared at that same address. Grubhub requires similar differentiation. DoorDash has been labeling virtual brands on its app for more than two years. At the start of the year, Park had 10 Asian-themed virtual brands listed on Uber Eats, DoorDash, and Grubhub. The delivery-only brands are prepared at his ghost kitchen,He said Uber Eats booted eight of his virtual restaurants from the app during the March purge. Park acknowledged some of his menus were too similar to the menus of his other &market concepts.
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