The company will do a test in four pilot markets in the fall and is expecting to roll out the service across the country by the end of 2023.
Domino’s said the move will help it access new customers, and that it expects “a meaningful amount of incremental delivery orders” once the platform is widely available.
Ann Arbor, Michigan-based Domino’s benefited from elevated consumer demand during the pandemic but has struggled in recent quarters after Americans returned to in-person dining and some lower-income consumers switched to eating at home. “The partnership will likely boost Domino’s struggling domestic delivery sales and improve franchisee economics,” Peter Saleh, an analyst at BTIG, wrote in a note to clients.
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