One year ago, Elon Musk walked into Twitter’s HQ with a white bathroom sink.
FILE - A workman removes a character from a sign on the Twitter headquarters building in San Francisco, July 24, 2023. One year ago, Elon Musk began transforming the social media platform into what is now known as X. 's San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X.
The result, long-term Twitter watchers say, has been the end of the platform's role as an imperfect but useful place to find out what's going on in the world. What X will become, and whether Musk can achieve his ambition of turning it into an “everything app” that everyone uses, remains as unclear as it was a year ago.
“Musk’s treatment of the platform as a technology company that he could remake and his vision rather than a social network fueled by people and ad dollars has been the single largest cause of the demise of Twitter,” Enberg said. Ian Bremmer, a prominent foreign policy expert, posted on X this month that the level of disinformation on the Israel-Hamas war “being algorithmically promoted” on the platform “is unlike anything I’ve ever been exposed to in my career as a political scientist.”
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