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, downloads of X, the social network formerly known as Twitter, have veritably plummeted in 2023, marking Musk's first year of ownership less as a tumultuous journey and more as a rapidly sinking ship.
Insights from multiple social media analytics firms paint a worrying picture of the future of X, with monthly downloads being down 38 percent globally and 57 percent in the US between October 2022 and October 2023, per estimates from the digital intelligence company Sensor Tower reviewed by, that downward trend is downright jarring to behold, with worldwide app downloads sinking from around 16 million to just 10 million since around May.
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