Twitter's next act depends on its ability to exterminate bots

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Twitter's next act depends on its ability to exterminate bots
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Twitter 2.0 is an empty promise unless it exterminates the bots

the company had removed 90% of its bots, recent research shows just how persistent this problem continues to be. It's also a difficult problem to measure objectively., citing findings from several researchers.

Analysis carried out by cybersecurity firm Cheq noted that paid advertising traffic driven by bots to its clients accounted for about 12% of traffic — the same level as a year ago.Insider contacted Twitter for comment, but the company responded with an automated message that didn't address the inquiry.

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