Nike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models
in March that it was"revitalizing" its partnership with Nike and their efforts would start rolling out during the upcoming holiday season.
CFO Matt Friend said"wholesale partners" would play an"integral role,""first, to authenticate our brands and then to create scale of distribution through a consistent consumer experience across a larger retail footprint." , said,"People always ask me: Are you a direct business or a wholesale business? And the truth is we've chosen both.
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