'This is our moment of arrival in the world. We want to go out and make a big bang and look to the future,' says executive creative director Byron Phillipson.
"This is our moment of arrival in the world. We want to go out and make a big bang and look to the future," says executive creative director Byron Phillipson.Thus reads the tagline for Twitch's first official marketing campaign, launched on Thursday, more than eight years after the streaming platform first went live in June 2011 and over five years since it was acquired by Amazon for nearly $1 billion. With an average 1.
"We put our creative community at the center of the story and leaned onto some of our top tier talent and streamers to help us tell the story of what is Twitch," says Phillipson. One thing that's not changing are the platform's emotes, which will continue to be available on Twitch but will also be a big part of the new campaign. "Emotes are a language that exist to us and us only. We didn’t want to change it," says Sam Johnson, creative director.
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