The new Fifth Avenue Apple store contains an Easter egg only die-hard Apple fans will understand, and it's hiding in plain sight

In the newly redesigned Fifth Avenue Apple store, the company has a hidden tribute to its 1997 'Think Different' campaign.

Apple reopened its iconic Fifth Avenue store on September 20. The landmark cube has been redesigned since its original 2006 opening under late CEO Steve Jobs. The store is open 24 hours a day every single day of the year. Visit Business Insider's homepage for more stories. On September 20, Apple reopened its newly designed Fifth Avenue store to the public. Located across the street from Central Park, the new space is nearly twice the size of the original.

Apple reopened its iconic Fifth Avenue store on September 20. The landmark cube has been redesigned since its original 2006 opening under late CEO Steve Jobs. The store is open 24 hours a day every single day of the year. Visit Business Insider's homepage for more stories. On September 20, Apple reopened its newly designed Fifth Avenue store to the public. Located across the street from Central Park, the new space is nearly twice the size of the original.

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