Chinese autonomous trucking company TuSimple has shifted its focus to video games and animation, rebranding as CreateAI. CEO Cheng Lu aims for the company to break even in 2026, driven by a video game based on Jin Yong's martial arts novels.
Chinese autonomous trucking company TuSimple has rebranded to CreateAI, with a focus on video games and animation, the company announced Thursday. Now, just over two years after CEO Cheng Lu rejoined the company in the role after being pushed out, he expects the business can break even in 2026. CreateAI expects to lower the cost of top-tier, so-called triple A game production by 70% in the next five to six years, Cheng said.
Embattled Chinese autonomous trucking company TuSimple has rebranded to CreateAI, focusing on video games and animation, the company announced Thursday., and the once-hot sector of self-driving startups has started to weed out stragglers. TuSimple, which straddled the U.S. and China markets, had its own challenges: Now, just over two years after CEO Cheng Lu rejoined the company in the role after being pushed out, he expects the business can break even in 2026.That's thanks to a video game based on the hit martial arts novels by Jin Yong that's slated to release an initial version that year, Cheng said. He anticipates'several hundred million' in revenue in 2027 when the full version is launched.Company co-founder Mo Chen has a'long history' with the Jin Yong family and started work in 2021 to develop an animated feature based on the stories, Cheng said.The company claims its artificial intelligence capabilities in developing autonomous driving software give it a base from which to develop generative AI. That's the next-level tech powering OpenAI's ChatGPT, which generates human-like responses to user prompts. Along with the CreateAI rebrand, the company debuted its first major AI model called Ruyi, an open-source model for visual work, available via the Hugging Face platform. 'It's clear our shareholders see the value in this transformation and want to move forward in this direction,' Cheng said.'Our management team and Board of Directors have received overwhelming support from shareholders at the annual meetin
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