Chinese autonomous trucking company TuSimple has rebranded to CreateAI, with a focus on video games and animation, the company announced Thursday.
Now, just over two years after CEO Cheng Lu rejoined the company in the role after being pushed out, he expects the business can break even in 2026.
Workers setting up the TuSimple booth for CES 2022 at the Las Vegas Convention Center on Jan. 3, 2022.Embattled Chinese autonomous trucking company TuSimple has rebranded to CreateAI, focusing on video games and animation, the company announced Thursday., and the once-hot sector of self-driving startups has started to weed out stragglers. TuSimple, which straddled the U.S.
That's thanks to a video game based on the hit martial arts novels by Jin Yong that's slated to release an initial version that year, Cheng said. He anticipates "several hundred million" in revenue in 2027 when the full version is launched.Company co-founder Mo Chen has a "long history" with the Jin Yong family and started work in 2021 to develop an animated feature based on the stories, Cheng said.
"It's clear our shareholders see the value in this transformation and want to move forward in this direction," Cheng said. "Our management team and Board of Directors have received overwhelming support from shareholders at the annual meeting."The company said at the time that it was launching a new business segment to develop generative AI applications for video games and animation.by 70% in the next five to six years, Cheng said.
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