President Trump's reelection campaign's early, aggressive play to cut into Democrats' advantage with Latino voters has Democratic elected officials and operatives concerned that a softening of support from the group could be decisive in November's election
Despite a message many say resonates with Spanish-speaking voters, those officials and operatives say Joe Biden's presidential campaign has been slow to commit the needed resources and time to at least match where Hillary Clinton finished with the key demographic in 2016.A string of polls shows Trump has increased his standing with Hispanic voters over the last four years.
Biden's campaign contends that they are making significant investments in courting Latino voters, including hiring targeted vote directors in 11 states, using Latino-run mail and polling firms to court voters, and running micro-targeted, bespoke ads that employ Mexican accents in Arizona, Cuban accents in Miami and Puerto Rican accents in Orlando and Tampa.
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