Joe Biden's visit coincides with a fresh slate of polling showing a tightening race in the state with Pres. Trump.
A portion of Biden’s visit to Sunshine State, a Hispanic heritage month event in Kissimmee, will be focused on courting Latino voters his campaign has identified as a key constituency needed for victory in November. Florida's 29 electoral votes, the third largest prize in the nation, will be key to either a Trump and Biden victory, and the Latino vote, which comprised 18% of the state's electorate in 2016, according to exit polls, promises to again be a pivotal voting bloc in 2020.
"We know we have work to do and we have said from the beginning...we're really working to earn every single vote in this country and we want to earn the votes of the Latino and Hispanic community and so we're doing the work," Biden Senior adviser Symone SandersPresident Donald Trump arrives onstage during a campaign stop at Jupiter Inlet Lighthouse and Museum in Jupiter, Fla., Sept. 8, 2020.
Both the Biden and Trump campaigns have spent heavily on the airwaves to court both Latino voters and seniors, with the Biden team running ads specifically targeted toward Cuban voters in the Tampa and Miami areas and Puerto Ricans in the Orlando area -- a population that has grown in the state since Hurricane Maria devastated the island in 2017. Still, some Latino leaders have said Biden isn't doing enough outreach.
The Biden campaign, as it did in most key battleground states in August, significantly outpaced the Trump team in terms of TV ad spending, according to data compiled by Kantar/CMAG.In the month of August, Biden more than doubled Trump’s spending on television ads in Florida, pouring in $13.4 million while Trump spent just under $6 million. Campaign spending on digital ads in Florida was roughly even, with Biden still slightly outspending Trump.
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