(Bloomberg) -- In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump.The president’s re-election campaign purchased the coveted advertising space atop the country’s most-visited video website for early
-- In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump.
Ads on the YouTube masthead—as the video on the top of the homepage is known—generally run for an entire day. The exact duration of Trump’s ad buy and financial details were unclear, but estimates for the space range from hundreds of thousands of dollars to more than $1 million a day. Story continuesThe move is likely to reinforce a feeling among many political analysts that Trump’s embrace of digital advertising gives him a distinct advantage over his Democratic rivals. The Trump campaign could spend as much as $500 million on digital ads and strategies, Brad Parscale, the president’s campaign manager, has said.
Many digital ads are bought and sold through automated systems, but that wasn’t an option for Trump’s Election Day purchase. To reserve space this far in advance, advertisers must work directly with Google sales representatives.
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