Video giant YouTube, which is owned by Google, has more than two billion users and claims to reach more U.S. citizens in the 18-35 demographic than any TV network.
The re-election campaign of president Donald Trump has reportedly purchased prominent ad space on the YouTube homepage at a key time during the 2020 election.
Masthead advertising typically lasts for a day, and was previously seized by President Barack Obama's campaign in 2012 and Hillary Clinton during her failed battle for the White House back in 2016.the Trump campaign had purchased the prime masthead space to be shown around the time of the first Democratic presidential debate in Miami, and noted the spot could have cost up to $1 million for the time that it was visible to the video platform's viewers.
Google and the Trump campaign have been contacted for comment. A Google spokesperson told Bloomberg such political ads are common for the website.
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