Trimble sells measurement technology, while AGCO makes agricultural equipment.
Trimble and AGCO have formed a smart-farming joint venture that will help them take on the agricultural equipment maker Deere. The companies, farmers, and investors all stand to win.
Deere is a leader in precision agricultural solutions. The company “has developed an Ag Equipment ecosystem that keeps farms in the fold for generations,” wrote D.A. Davidson analyst Michael Shilsky in a Thursday report. “Farms have come to rely on local dealers and DE’s Operations Center, Precision Ag offerings, and other data-based offerings that help maximize profitability. The switching costs are very high.
The joint venture isn’t the likely reason shares are down. As Shilsky points out, Deere sells solutions across a huge base of equipment already in use at farms.
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