Trends you should know about Gen Z and the online economy

The first session of Web Wednesdays featured timely insights on digital shopping and insights from 'The Future 100: 2020' report. BrandRap

The first session of Web Wednesdays featured timely insights on digital shopping and insights from"The Future 100: 2020" report[Editor's note: Online digital marketing series Web Wednesdays returned last April 1 with the topic"The E-Conomy and Its New Customer." Below is a press release from IMMAP featuring insights from the first session of Web Wednesdays.]

“The Enhanced Community Quarantine is fundamentally changing how we shop,” said Trinidad. “We assume that after this, it will be the new normal with more people looking to online shopping as their channel of choice.” “For the first time we saw over a million online shoppers on the platform in the very first hour,” he said, noting highlights such as 13 million diapers sold, a single shopping cart with Php 1.2 million worth of goods, and almost 350 pre-ordered cars.

In a study done before the COVID-19 pandemic, businesses were foreseen to be optimistic about the future.

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