Tourists around the world and especially in Europe are supportive of more eco-friendly trips but reluctant to carry the extra cost, according to studies and industry executives. | Reuters
more for sustainability,” said Charuta Fadnis, head of research and product strategy ater as it faces thin margins and a post-pandemic recovery still hampered by globalCarbon offsets have been available on the market for years, with many airlines offering voluntary investment programmes. But the uptake has been limited and there are questions over how effective offsets actually are.
Thomas Fowler, the director of sustainability for Irish budget airline Ryanair told Reuters earlier this year that few are willing to“Less than 3 percent of our customers use it,” he said.fares” on some flights, said to offset their burden on the climate by 20 percent through the use of sustainable aviation fuel and 80 percent through the financing of climate protection projects.
This is integrated into the price, unlike Lufthansa’s existing opt-in charges, for which uptake has been very low at 0.1 percent , according to the company. A trial run for the new integrated offer in Scandinavia showed a modest but improved uptake rate of 2 percent .The younger generation is more committed to sustainability, said Fadnis.
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