A new Toyota teaser lines up perfectly with the brand’s long-planned three-row SUV strategy
Toyota ’s teaser aligns with a long-rumored three-row SUV. Past EV concepts strongly support the three-row conclusion. Naming and powertrain details remain deliberately unconfirmed. Update: Toyota ’s teaser campaign just got more concrete.
The company released its first official photo and video of the new SUV, while confirming that the reveal is scheduled for next week, on February 10. The latest visuals back up our earlier suspicions that this is a three-row model, though at least in the version shown here, the cabin appears to be configured with either six or seven seats, featuring second-row captain’s chairs. https://youtube.com/shorts/aSaFW5qca5o Also visible in the teaser are several key details: a large panoramic glass sunroof, USB ports integrated at the base of the C-pillars, and a digital instrument cluster paired with a sizable, tablet-style infotainment screen mounted in the center console. The window design, with its small triangular base at the front, matches the patent images we uncovered earlier, strengthening the case that this is indeed the production version of the bZ Large SUV, potentially wearing the Highlander name. Original story continues below. Toyota’s cryptic “Something new is on the horizon” teaser teaser finally has a shape, and it’s a big one. While the Japanese automaker is still keeping official details under lockdown, we think we finally figured it out. All evidence now points toward the already-confirmed three-row SUV slated for production in Kentucky later this year. More: Toyota’s New Flagship Electric Sedan Is Here But Not For Us Years ago, Toyota made it clear that a new wave of 15 vehicles was coming. They were all electric at the time. In 2023, the company confirmed that a large three-row electric SUV was part of that plan. Based on the bZ Large SUV concept from 2021, the brand called it the bZ5x and said that it would go into production in the U.S. We're pretty certain that it's what Toyota just showed us earlier today. Toyota bZ Large Concept patents Take a gander at these patent photos we unearthed of the concept, and in particular, the rear end that was missing from the photos of the actual concept that Toyota released back in 2021. Now, look at the teaser that the company revealed today. Future Cars: What To Expect From The New Toyota bZ5x Three-Row Electric SUV The body lines, the rear light bar, and the general proportions all seem to match. Toyota hasn’t confirmed a nameplate, and that’s where things get interesting. The company has been steadily walking back its heavy reliance on the “bZ” branding, while also signaling a broader reset of its EV strategy. Toyota has already confirmed plans for a U.S.-built three-row electric SUV, set for production in Kentucky with batteries sourced from its North Carolina facility. Industry watchers have widely referred to it as the bZ5X, though Toyota itself hasn’t officially locked in that name. We expect that to change very soon, and if it ends up being the new Highlander, we won't be shocked one bit. Bringing a well-known nameplate like Highlander, possibly with a twist, such as bZ Highlander, to an electric platform could be a smart play. It’s a name customers already trust, and as Ford showed with the Mustang Mach-E, familiar branding can go a long way when launching a new EV. Read: Nearly Half Of Toyota And Lexus Buyers Went Electrified, As Tacoma Has Its Best Year Ever Toyota already has the Grand Highlander so making the original version electric could be a clever move to keep the two alive with their own distinct personalities, especially since the longer, gas-powered Grand Highlander is clearly outperforming its sibling. Last year, sales of the standard Highlander fell more than 37 percent to 56,208 units, while the Grand Highlander shot up nearly 91 percent to 136,801. Of course, it could end up getting called the bZ5x or Grand Crown or bZ Highlander GR Sport at this point. We'll probably find out next month in California and we expect the vehicle to head to production during the first half of 2026.
Patent Scoops Teaser Toyota Toyota Bz5 Toyota Highlander Toyota Scoops
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Toyota Recalls Over 161,000 Trucks Due to Rearview Camera DefectToyota is recalling over 161,000 Tundra and Tundra Hybrid pickup trucks in the U.S. due to a software issue that may prevent the rearview camera image from displaying. The recall affects certain 2024 and 2025 models and involves updating the parking assist electronic control unit (ECU) software. Owner notification letters are expected to begin mailing on March 10.
Read more »
Watch: Jennie, Dex, And More Join “The Secret Friends Club” In Fun TeaserMBC’s upcoming variety show “The Secret Friends Club” has unveiled a new teaser ahead of its premiere! “The Secret Friends Club” is a new variety show
Read more »
Michael Jackson Biopic Gets New Teaser & Poster Ahead of Trailer ReleaseNew teaser and poster for Michael Jackson biopic unveiled ahead of trailer drop as anticipation builds for the April 2026 release.
Read more »
Industry Season 4 Episode 5’s Early Release Date & Teaser RevealedIndustry Season 4 will have an early release for the upcoming Episode 5, and HBO announced its release date and teaser.
Read more »
‘Today’ Host’s Mother, 84, Reported Missing in ‘Concerning’ CircumstancesSheriff confirms that homicide detectives have visited the missing woman’s home.
Read more »
A Knight of the Seven Kingdoms Episode 4 Gets Early Release Date & TeaserA Knight of the Seven Kingdoms Season 1 Episode 4 has received a new release date along with a teaser trailer.
Read more »