The beach city of Pattaya in Thailand is where Toyota plans to test its electric pickup taxis soon
. Revealed in celebration of TMT's 60th anniversary, the all-electric pickup concept serves as a preview of things to come from the automaker as it plans to introduce a zero-emissions workhorse in the not-so-distant future.
Fast forward to late 2023, and it looks like Toyota is looking to offer electric pickup trucks in The Land of The Smiles soon. But before customers will be able to get their hands on it, the automaker will supposedly test them first as taxis., the upcoming test by Toyota is part of its latest efforts to boost EV sales in Thailand which has seen rising competition from Chinese automakers.
Toyota did not exactly say if the Toyota Hilux BEV concept will be the exact vehicle to be tested as a taxi. However, given that, perhaps they will be testing a prototype based on the said concept. Another possibility is an electric taxi based on the soon-to-be-revealed IMV-0 based truck But why did Toyota decide to test an electric pickup in Thailand? For starters, The Land of Smiles is one of the biggest markets in Southeast Asia when it comes to pickup trucks. In fact, pickups make up almost half of total vehicle sales in Thailand. With stiff competition coming from Chinese automakers, it stands to reason that Toyota is already busy developing a zero-emissions workhorse to compete against other brands.
Could an electric pickup from Toyota make sense in Southeast Asia and in the Philippines? Let us know what you think.Is this the new Toyota IMV-0 based Tamaraw we're getting in PH?AutoIndustriya.com is the leading automotive resource for the Philippines. Featuring daily headlines and breaking news from the Philippine auto industry and around the world. AutoIndustriya.
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