And here’s to 300 million more
There’s no denying that Toyota is an absolute juggernaut in the automotive landscape. Not only is it the biggest automaker in Japan, it has also been consistently at the top in global automobile sales and production.
The company would roll out its first production model, the AA, in 1936 and the G1 truck eventually reached production. It was a good time for Toyota too as Japan was undergoing a major economic transformation. The automotive sector was growing too with Ford and General Motors setting up shop over there. It could be said that Toyota came in at the right time.
At the time, the US military requested Japanese automobile companies for a ‘jeep-like’ vehicle that they can use for the Korean War. It was a fight between Nissan and Toyota for that contract, and it was the latter that won because of a certain model called the Land Cruiser. Okay, so it wasn’t called Land Cruiser just yet, but it was the Toyota Jeep BJ that would lay the foundations of the company’s rise.
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