Football Insider has been told by Kieran Maguire that Daniel Levy's 'tough' negotiating style is the reason Tottenham have not struck a naming rights deal.
Daniel Levy’s high asking price is the reason Tottenham have failed to find a naming rights deal for their new stadium.about why Spurs have struggled to get a stadium deal over the line. Tottenham chairman Levy stated that the club are “not as tied” to finding a naming rights partner as they were when the new stadium was built.
The North London side moved into their new home in 2019, but four years on the venue is still named the Tottenham Hotspur Stadium., but the Premier League outfit have failed to reach an agreement. Maguire believes Levy’s ‘tough’ negotiating tactics are the driving factor behind a deal not being struck.“I think this is to do with Daniel Levy’s asking priceSir Alex Ferguson famously said that negotiating with Daniel Levy was more painful than having his hip replaced and that does appear to be a common theme.
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