Football Insider has been told by Kieran Maguire that Tottenham extending their NFL deal at their new stadium is part of Daniel Levy's 'master plan'.
The deal between Tottenham and the NFL is part of Daniel Levy’s ‘masterplan’ to monetise the club’s new stadium.about Spurs’ extension of their agreement with the NFL.on 14 September that Tottenham and the NFL have agreed to extend their deal to host matches at the Tottenham Hotspur Stadium until 2029/2030.
As part of the agreement, the 62,850-seater stadium has been given the status as the ‘Home of the NFL’ in the UK. Two NFL games per season will continue to be played at Tottenham’s ground each season, with this year’s games set to be played later this month. Maguire believes Tottenham’s plan is to monetise tourists and NFL fans through merchandise sales at the stadium.“I think this is part of Daniel Levy’s overall masterplanThe football club is clearly the preeminent element of the new stadium, but at the same time, the plan is to monetise it so that it can become a significant revenue earner on non-match days.The stadium is excellent in terms of merchandise sales – it’s geared to extract money from people’s pockets.
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