Amidst the looming threat of a U.S. TikTok ban, American users are migrating in droves to Xiaohongshu, a Chinese social media app.
After the U.S. Supreme Court signaled its likelihood to uphold a law banning TikTok over national security concerns, a surge of TikTok users has flocked to Xiaohongshu , a Chinese social media platform. Xiaohongshu , which translates to 'Little Red Book' in English, combines e-commerce, short videos, and social media posting functions.
While it has gained popularity in China and regions with Chinese diaspora, its recent influx of American users has propelled it to become the top downloaded app in the U.S. from its Chinese parent company, ByteDance.Many TikTok users are adopting the hashtag #tiktokrefugee or #tiktok on their Xiaohongshu posts, signifying their migration to this new platform. Xiaohongshu boasts 300 million monthly active users, predominantly young women who utilize it for product recommendations, travel and restaurant guides, makeup tutorials, and skincare advice.American users, like 21-year-old Alexis Garman from Oklahoma with nearly 20,000 TikTok followers, are actively engaging with the platform. Garman expresses her positive experience on Xiaohongshu, highlighting the welcoming community and interactions with Chinese users. Some American users, like the one known as Definitelynotchippy, openly acknowledge joining Xiaohongshu as a form of protest against the potential TikTok ban. They aim to 'troll' the government and explore Chinese culture while connecting with Chinese users.Chinese users on Xiaohongshu have generally welcomed their American counterparts, offering language lessons and guidance on navigating the Chinese internet. However, they caution against mentioning politically sensitive topics due to censorship on the platform. While Xiaohongshu has seen a significant user influx, its long-term ability to replace TikTok remains uncertain. TikTok has established a unique ecosystem that Xiaohongshu, with its limited translation features and primarily Chinese user base, may struggle to replicate. Nonetheless, the recent migration represents a cultural exchange and a testament to the power of social media in connecting people across borders
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