TikTok Users Flee to Xiaohongshu as Ban Looms

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TikTok Users Flee to Xiaohongshu as Ban Looms
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Amidst the potential ban of TikTok in the US over national security concerns, users are migrating to Xiaohongshu, a Chinese social media app. The app, known as 'Little Red Book', combines e-commerce, short videos, and posting features and has gained popularity in China and other regions with Chinese diaspora. Many TikTok users are adopting #tiktokrefugee and #tiktok hashtags on Xiaohongshu, seeking advice and a sense of community.

After the Supreme Court seemed inclined to let the law stand, masses of TikTok users began creating accounts on Xiaohongshu , which in English means “Little Red Book., U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S.from its Chinese parent company ByteDance by Jan. 19 or face a ban in the U.S. over national security concerns.

The #tiktokrefugee topic has racked up over 160,000 posts on Xiaohongshu, many of which are videos of American users introducing themselves and asking for tips on how to navigate the app, which they are calling “RedNote”.Alexis Garman is a 21-year-old TikTok user in Oklahoma with nearly 20,000 followers. She joined Xiaohongshu on Tuesday after seeing others do the same. Garman said she is not particularly concerned about data privacy.

“TikTok possibly getting banned doesn’t just take away an app, it takes away jobs, friends and community,” Garman said. “Personally, the friends and bond I have with my followers will now be gone.” “The reason that our government is telling us that they are banning TikTok is because they’re insisting that it’s owned by you guys, the Chinese people, government, whatever,” she said. “And they’re trying to make us think that you guys are bad.”

Like most apps and internet services in China, Xiaohongshu is subject to censorship. Platforms typically enforce censorship by deleting or shadowbanning content that Beijing deems politically sensitive. Large Western platforms, such as Google and Facebook, are blocked in China.

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