If you can't beat them, join them. And make it an ad campaign.
Gucci Embraces Its Parody on TikTok with the #GucciModelChallengeIf you can believe it, apparently everything you need in order to look like a Gucci model straight off Alessandro Michele's runway is probably already in your closet.items in your closet, then yes, obviously you would likely look more like a model for the brand. But if you don't, a few key items that look like they could have been designed by Gucci will suffice.
If you think Gucci might take offense to this riff on their latest looks—think again. The brand, whose social media team must have a sense of humor about the distillation of high fashion into a simple formula that could be replicated by teens across the internet, actually sourced some of the more chic TikToks that utilized the challenge over the past few weeks, and re-posted them to their own TikTok page.
Not only did Gucci re-post the TikToks, they made note in their caption that some users selected by the brand will be part of an upcoming project with Gucci.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NBA Cracks The TikTok Code As U.S. Takes Aim At World’s Hottest Media AppThe NBA’s 11.7 million followers on TikTok are twice as many as any other sports league, helping it reach the next generation of fans.
Read more »
A Gucci family secret: Heiress alleges she was sexually abused from age 6 onwardAnother scandal rocks the Gucci family, which founded the Italian luxury goods empire. The sex abuse was exposed in a lawsuit filed in Los Angeles.
Read more »
Gucci Announces New Retail Openings in California’s Bay Area and Toronto“San Francisco has always been a key location for Gucci, and even more so today, given its historical significance as a city that champions self-expression and freedom,” said Susan Chokachi, …
Read more »
Trump's first TikTok move: A China quagmire of his own makingPresident Donald Trump has browbeaten his way into yet another expensive and politically loaded standoff with China — this time over an app populated with dancing ferret videos and at-home lip syncs
Read more »
How Petra Collins Went From Failing High School To Photographing For GucciThe Canadian photographer known for her dreamy film portrayals of youth, sexuality and femininity hasn't always lived a charmed life:
Read more »
Viral TikTok Video Uses Rice To Explain The Prevalence Of Mental Health Issues'This could be the most important video you see today.'
Read more »