The NBA cracked the TikTok code as the U.S. takes aim at the world’s hottest media app by kbadenhausen
The leagues all want a part of the app, but the NBA, whose average TV viewer is 43 years old, is well ahead of the pack on TikTok, whereof the audience is under 30. The NBA’s 11.7 million following is twice as large as any other sports league or team, according to Hookit. The NBA also laps the field on videos posted , video views and engagements .
The NFL, where the average viewership age is 51, inked a two-year partnership with TikTok last year ahead of the league’s 100th anniversary season that included the launch of an official NFL account on the platform. The account features hashtag challenges likeAthletes have been slower to embrace the platform, relying more on Twitter and Instagram to connect with their fans.
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