WhoHeem's 'Lets Link' is the latest overnight TikTok hit to reach the RS 100:
. This trajectory has become increasingly common in the music industry over the last 20 months, helping Sub Urban, Benee, 24kgoldn, Arizona Zervas, Conkarah, and Jawsh 685, among others, earn breakout hits.
Before August 20th, WhoHeem was quietly earning between 10,000 and 15,000 streams a week in the U.S. for most of the summer, according to the analytics company Alpha Data. Then the rapper released “Lets Link,” a sing-song, featherweight hip-hop single. WhoHeem’s total streaming tally jumped to nearly 275,000 the following week and erupted the week after, with “Lets Link” accounting for 7.67 million of WhoHeem’s 7.86 million streams in the U.S.
All this streaming activity is happening in tandem with WhoHeem’s surge on TikTok. The app’s users relish the track’s one-two punch of an opening line, which starts as a come-on before turning barbed: “I like you; I don’t give a fuck ’bout your boyfriend.” “Lets Link” started to take off on the app around August 27, according to Charmetric, a data company that tracks behavior on TikTok and other platforms. Since August 30, WhoHeem’s track has been used in 50,000 to 60,000 clips a day, and its total video count is now over 600,000.
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